![]() (Homeowners worry about, among other things, tripods scratching the floors and the potential property damage that comes with YouTube stunts.) Many influencers prefer the short-term rental structure of Airbnb, in part because obtaining a lease can be tough when you’re young and have an unpredictable income.īut unfortunately many Airbnbs in Los Angeles have a no-filming rule. A gated community is ideal, to prevent swarms of fans from showing up.īrent Rivera, a YouTube star with more than 17 million followers on TikTok who also runs a talent incubator, said the perfect collab house “needs to be big, and the more amenities the better, like a pool, nice bathroom, nice lighting, big back and front yard, room for activities and fun stuff you can do inside or outside.” A good collab house has lots of natural light, open space and is far from prying neighbors. Nick Austin, Patrick Huston, Wyatt Xavier, Ryland Storms, Connor Yates, Hootie Hurley, and Calvin Goldby.Credit…Michelle Groskopf for The New York Timesįinding the right location for the house was key. He still thinks it sounds cooler, but then Alex Warren, 19, suggested the name Hype House, and Chase was outvoted. Originally, Chase hoped to name the group House of Olympus. Within 13 days they had signed a lease on their current residence. ![]() The pair began plotting a move in November. Hype House was the brainchild of Chase Hudson, 17, a TikTok star with more than eight million followers who is known online as Lilhuddy, and Thomas Petrou, 21, a YouTube star. “It just means all the kids will focus on content.” “From a management perspective, it’s great,” he added. “‘Elevate others to elevate yourself’ is a saying, and it really rings true with this new generation of TikTokers.” “It’s a brilliant move for power players on these platforms to lift each other up,” said Sam Sheffer, a YouTuber and technologist. Living together allows for more teamwork, which means faster growth, and creators can provide emotional support for what can be a grueling career. Now, the TikTokers have arrived - and everything about TikTok happens faster than it does anywhere else.Ĭollab houses are beneficial to influencers in lots of ways. The Vlog Squad shacked up in Studio City, while Team 10, Jake Paul’s infamous YouTuber collective, rented a giant house in West Hollywood before eventually decamping to a mansion in Calabasas.Īnother group of YouTubers rented a $12 million mansion in the Hollywood Hills and deemed it the Clout House. Soon after, YouTuber mansions were popping up all over the city. The next year, nearly all the top talent on Vine moved into a large apartment complex at 1600 Vine Street. In 2014 members of an early collab channel called Our Second Life lived and worked together in what they called the 02L Mansion. Over the last five years they have formed a network of hubs across Los Angeles. ![]() So-called collab houses, also known as content houses, are an established tradition in the influencer world. In the days leading up to Christmas it was all anyone under the age of 18 on TikTok seemed to be talking about. The group handle that distributes their content surpassed three million followers on TikTok in just over a week and a half. They introduced themselves with a Backstreet Boys-esque photo shoot, and within minutes #hypehouse began trending videos including the hashtag #hypehouse have accrued nearly 100 million views on TikTok. Hype House was formed in December by some of TikTok’s most talked-about stars. ![]() And all day long, a stream of influential young internet stars come by to pay homage to the new guard. It has a palatial backyard, a pool and enormous kitchen, dining and living quarters.įour of the group’s 19 members live in the house full time several others keep rooms to crash in when they are in town. LOS ANGELES - Hype House, the physical location of a new content creator collective, is a Spanish-style mansion perched at the top of a hill on a gated street in Los Angeles. The city is home to a land rush of “collab houses,” where the content creators are getting younger and younger.
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